The "Wow" Factor

Came across this link that I found inspiring when it come to creation of fantastic art and product.

Check it out: http://bestanimationbooks.com/animation/updated-the-wow-factor

This is an except from an upcoming book from Focal Press which by the way is a terrific resource for art, animation, audio, film and graphic design books.

http://www.focalpress.com/creativity.aspx